There are NO rules for Content creating…..

“There are no rules for content creating”

Everyday I get on social media to find yet another cynic referring to social media as a sign of the “impending rapture”…..Or ranting about how people suck and they hate the internet…. 

There’s always some new “wanna be influencer” crying about how they can’t seem to bring themselves to log into Instagram without feeling the need to compare themselves to another. Or whining about their low engagement rates and unengaged following.  

But then I take a look at their profiles to see that they haven’t posted since 2021…..

Or I head to their stories and all they have up are “thirst traps” or read their mission statements that go something like “I want to inspire or I am here to empower” but ALL of their content is self motivated and self serving! 

And I realize that what these people hate so much are themselves. They hate the fact that they can’t make a move without worrying about what someone else has to say about them. They hate the life they lead but are often too lazy to change it. Or they just feel stuck so instead of doing the internal work they scroll down their timelines judging the people who work tirelessly to show up and put themselves out there! 

Trust me….. I get it! 

It’s easier to judge someone who you only know via the internet than to sit down and create a branding strategy or to get in front of the camera and actually start recording. It’s easy to hire a team and outsource all of your work to someone else. It’s easy to show up once a year with your annual “it’s my birthday IG” Post! 

It’s easy to pretend you don’t know the rules of social media so you don’t have to do anything….So you can continue to sit at that 9-5 pissed about your life rather than actually taking steps to change your reality.

If you’re looking for a blue print there is NONE! No one can show you how to do you better than you! No one can execute on your ideas better than you can! It’s time for you to stop looking for rules and excuses. It’s time to stop WASTING TIME judging others and judging yourself and simply execute!

If you need to pivot do so but don’t let a lack of know how be your excuse for not giving your dreams a chance!